Prince Edward County has consulted with many experts in their fields to guide economic and community development. The resulting reports, strategies and agendas are included here for your reference.


- Market Readiness Study & Strategic Economic Development Plan
- Strategic Municipal Cultural Plan
- Agri-food Market Report
- Premier Ranked Tourist Destination Report for PEC
- PEC Tourism Strategy: Sustaining & Managing Growth
- Strategic Action Plan for Downtown Picton
- Picton Main Street: Towards Urban Design Guidelines
- Milford and South Marysburgh Action Agenda
- Building Creative Rural Economies
- Canada's Creative Corridor

Market Readiness Study & Strategic Economic Development Plan
The County of Prince Edward has achieved economic development success in the fields of agriculture, cultural industries, tourism and some varied industrial sectors. The County wishes to implement an economic strategy that will build upon existing successes and expand the economic development base of the County. The current foundation for the economic development strategy of the County is ‘lifestyle attraction’. That is, given reasonably competitive jurisdictional economic factors in the County, the edge in investment attraction is based upon creating an attractive location in which to live.
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Plan produced by:
George Schrijver, WCM Consulting Inc., e: george(at)wcmconsulting.com, ph: 905.478.8523 Back to top

Strategic Municipal Cultural Plan
In 2005 Prince Edward County Council adopted the Cultural Strategic Plan (CSP). This plan, which includes a working group, the Cultural Round Table, won in the Strategic Plans category at the Economic Developer’s Council of Ontario’s annual conference, and has positioned Prince Edward County as a leader in Municipal Cultural Planning.
Read the Plan

Plan produced by:
Dr. Greg Baeker, AuthentiCity, e: gbaeker(a)navltd.com, ph: 416.642.6428
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Agri-food Market Report
Research shows that up to 70 per cent of consumers would prefer to purchase regional food products, this lends itself to enabling producers to capture greater end-value from the market. Regional marketing can lead to increased profitability from opportunities to differentiate products in order to secure a larger market share, a reduction in transport costs, and, potentially capture premiums from the marketplace. Suited to perishable products in particular, regional markets offer produce suppliers a market opportunity that they should not overlook.
Read the Report

Report produced by:
Martin Gooch, George Morris Centre, e: martin(at)georgemorris.org, ph:519.822.3929 ext 216
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Premier Ranked Tourist Destination Report for PEC
The Premier Ranked Tourist Destination (PRTD) was developed by the Ontario Ministry of Tourism & Recreation (MTR) to provide a framework for tourism destinations across Ontario to define their competitive position within the tourism marketplace on domestic and international levels. Prince Edward County undertook the PRTD process in 2005.
Read the Report

Report produced by:
Richard Innes, Brain Trust Marketing & Communications
e: richard.innes(a)sympatico.ca, ph: 905.274.4184
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PEC Tourism Strategy: Sustaining & Managing Growth
This report was commissioned in 2006 to provide strategic direction for the destination marketing and development of “the County’s” tourism industry through 2010. It provides recommendations on strategic initiatives to be undertaken, an industry alliance structure to allow all of the tourism industry stakeholders to work cooperatively and an approach to raising the necessary funds to implement the strategy.
Read the Strategy

Strategy produced by:
Darcy McKittrick, The Tourism Company, e: darcy(at)tourismco.com, ph: 705.876.7711
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Strategic Action Plan for Downtown Picton
In 2005 The Economic Development Office and the Picton BIA commissioned a Strategic Action Plan for Picton with an emphasis on commercial, social, and physical elements. The recommendations of this plan are being now implemented as part of the work of the B.I.A.
Read the Plan

Plan produced by:
Anne McIlroy, Brook McIlroy Inc., e: amcilroy(at)brookmcilroy.com, ph: 416.504.5997
John Archer, Urban Marketing Collaborative, e: jarcher(at)jcwg.com, ph: 416.921.4181
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Picton Main Street: Towards Urban Design Guidelines
The ultimate goal of the Urban Design Guideline process is to assist the County in ensuring that future development on the Main Street results in high quality, comprehensive and appropriate built form and open space design. This ‘Towards Urban Design Guidelines’
document builds on the Strategic Action Plan for Downtown Picton. It is intended to be expanded upon to create detailed Urban Design Guidelines that will shape future development for Main Street Picton.
Read the Document

Produced by:
Anne McIlroy, Brook McIlroy Inc., e: amcilroy(at)brookmcilroy.com, p: 416.504.5997
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Milford and South Marysburgh Action Agenda
Sponsored by the Economic Development Office of the County of Prince Edward and the Prince Edward Lennox Addington Community Futures Corporation (PELA), a community-based process was followed to to design an action agenda for the ongoing development of the Milford/South Marysburgh economy. The Action Agenda was developed through two facilitated Community Workshops (November 17 and December 1, 2007), held in Milford, involving 42 community participants, an examination of relevant documents from the County, and 14 key informant interviews conducted in and outside of the area with residents and former residents.
Read the Action Agenda

Agenda produced by:
David J.A. Douglas & Associates, Ltd., e: djdougla(at)uoguelph.ca, ph: 519.824.4120 extn:56785
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Building Creative Rural Economies
On March 17th 2008, local Economic Development Officer, Dan Taylor and Authenticity Principle Greg Baeker, made a presentation, on Prince Edward County’s Creative Rural Economy (CRE). This case study was chosen by the Conference Board of Canada for their International Forum on the Creative Economy, held in Gatineau, Quebec. This presentation was an opportunity to share Prince Edward County’s experience in developing it’s Creative Economy, including the role that Municipal Culture Planning plays in developing a CRE and to illustrate that creative economies are not just urban phenomena’s but the practices and principles can also apply to rural areas.
Read the Case Study

Case Study Produced by:
Dan Taylor, Prince Edward County, e:dtaylor(at)pecounty.on.ca, ph: 613.476.2148 extn:246
Dr. Greg Baeker, AuthentiCity, e:gbaeker(at)navltd.com, ph: 416.642.7428

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Canada's Creative Corridor
Connecting Creative Urban & Rural Economies within Eastern Ontario & The Mega Region
Funded by The Eastern Ontario CFDC Network Inc, Fednor and The Government of Canada, 2009.

Eastern Ontario is located in the triangle formed by Canada’s three creative economy engines - Toronto, Ottawa and Montreal. It is also in the heart of the Mega Region running from Quebec City to London including the economies of Upper New York State that generates approximately $530 Billion or roughly 50% of Canada’s GDP and includes a market of 22 million people. Our location gives us unprecedented opportunity to reach markets and attract investment.

We know that creative people put value on quality of life; they will trade wages for amenities. Eastern Ontario offers a different lifestyle from larger centres, one with a slower pace and greater opportunity for interaction and community. We offer: affordable and available housing; safe neighbourhoods; strong cultural and recreational amenities; picturesque landscapes and natural beauty; a unique rich history and culture, and more.
Read the Report

Report produced by:
Dr. Greg Baeker, AuthentiCity, e: gbaeker(at)navltd.com, ph: 416.642.7428
Martin Prosperity Institute
Lauren Millier, Millier Dickinson Blais e: lmillier(at)millierdickinsonblais.com, ph: 416.367.3535

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